Model Kepuasan Pelanggan Sebagai Moderating Variabel Guna Meningkatkan Loyalitas Pelanggan pada Maskapai Penerbangan
Woro Utari
Fakultas Ekonomi Universitas Wijaya Putra Surabaya
Abstract: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, harga dan image terhadap kepuasan pelanggan dan loyalitas pelanggan. Unit analisis dalam penelitian ini adalah seluruh penumpang tujuan Surabaya-Denpasar. Sampel diambil dengan menggunakan teknik purposive acidental random sampling, yaitu penumpang yang ditemui pada saat penelitian dan mereka sudah pernah naik pesawat minimal 2 kali dalam 3 bulan terakhir. Data dikumpulkan dengan menggunakan kuesioner yang dibagikan kepada para responden, selanjutnya dianalisis dengan menggunakan AMOS. Hasil analisis menunjukkan bahwa kualitas layanan, harga dan image secara langsung berpengaruh signifikan terhadap kepuasan pelanggan. Demikian pula secara tidak langsung kualitas layanan, harga dan image berpengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan. Disamping itu berdasarkan hasil analisis data diketahui bahwa kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan.
Pengaruh Lingkungan Bisnis Terhadap Kinerja Pengrajin Industri Batik di Kabupaten Bangkalan
R.M. Moch. Wispandono
Fakultas Ekonomi – Universitas Trunojoyo
Abstract: The performance of every industry always related to business environment. Business environmental consist of external and internal environment. Based on this fact, purpose of this research is to analyze the influences of external environment factors (buyers, suppliers, technology and government) and internal environment factors (marketing, finance and production) to the performance of small business of batik in Bangkalan. The population of this research was the small business’s manager or owner in Kecamatan Tanjung Buli Kabupaten Bangkalan. The sample was 42 batik’s manager or owner, taken in 3 villages. The result of this research was : buyers, suppliers, technology, marketing and production had the significant influences to the small business’s performance; and marketing had the biggest influence to the small business’s performance
Key works: External environment, internal environment, performance.
Memprediksi Tingkat Obligasi Perusahaan Manufaktur yang Listing di BEI
Luky Susilowati1 dan Sumarto2
1Progdi Manajemen Fakultas Ekonomi, UPN “Veteran” Jatim
2Pascasarjana Magister Manajemen UPN “Veteran” Jatim
Abstract: All investor that will invest in capital market shall own the investment planning which effective started from existence of attention to balance of risk and result to be obtained. One of way of to see the risk in obligation attend to obligation grade of the company which have been publicized by institute which giving the grade of national share like PT. PEFINDO.This research aim to analyze the Profitability, Liquidity And Size Company influence as well as analyzing the difference of the Obligation time (Maturity) to predict obligation grade in the future at manufacturing business enlisted in BEI. Data used is secondary data by using sample as much 11 manufacturing business which enlist in BEI in period 2002 – 2006. To fulfill research target, hypothesis tested with the analysis of regression Logistics. From wald test that from fourth of the independent variable, only one variable which significant with significant value 0,05 that is Liquidity. While other independent variable do not significant.
Keyworks: Obligation grade, profitability, liquidity, size, maturity
Analisis Pemotivasian dan Loyalitas Karyawan Bagian Pemasaran PT. Palma Abadi Sentosa di Palangka Raya
Tommy Stefanus dan Shelvieana Saputra
Alumni Fakultas Ekonomi, Universitas Kristen Petra
Eddy M. Sutanto
Fakultas Ekonomi, Universitas Kristen Petra
Abstract: It is important for companies to develop employee motivation in work because with motivation will make employees want to work hard so they can gives the best result for the company. Motivation can be used to build employee loyalty and stability. This study has three goals, first is to know how PT. Palma Abadi Sentosa in Palangka Raya motivates its employees especially marketing employees, second is to know the loyalty of marketing division employees, and third is to know the influence of motivating factors such as existence needs, relatedness needs and growth needs, both simultaneously and partially to the employee loyalty. Types of research used in this study is descriptive and explanatory. Population and sample in this study is 105 people. The data analysis technique used is descriptive statistics, multiple linear regression analysis and correlation analysis. The results showed that PT. Palma Abadi Sentosa in Palangka Raya motivates its marketing employees with the fulfillment of the needs for existence needs, relatedness needs and growth needs. The marketing employees have loyalty to the company. Based on the results proving the hypothesis known that there is influence between motivating factors both simultaneously and partially to employee loyalty.
Key works: Employee motivation, loyalty, ERG motivationtheory, marketing employees
Ekonomi Perberasan: Keterkaitan Pasar Beras Dunia dengan Pasar Indonesia
Yuli Hariyati
Fakultas Pertanian Universitas Jember
Iqnatia Martha Hendrati
Fakultas Ekonomi & Pascasarjana, Universitas Pembangunan Veteran Nasional Jatim Surabaya
Abstract: This research aims to construct the econometric model the performance of global and domestic rice market. Performance of domestic rice market constructed by doing a prediction function of demand, supply and price, and its response to variable competitors commodity-economic variables, substitution and complementary. Global rice market was built through econometric modeling of the world market by enter 5 exporters and importers of world rice. Analysis of parameter estimation and historical simulation performed using the SAS program package version 8.2. The research uses data Time Series with a span of time between the years 1979 to 2008. Result analysis of the performance data through econometric models of domestic and global rice market to obtain some conclusions: (1) Indonesia’s rice economy is affected by changes in world rice prices, (2) 5% increase in imports of rice on the world’s biggest importer of State in this case Mexico increased the price domestically by 0689% and reduce rice imports in Indonesia amounted to 0158%, and (3) 5% increase in exports of major exporters of rice in the State of the world in this regard India influential lower domestic rice price by 0009% and increase imports of rice in Indonesia amounted to 1453%.
Key works: Global rice market, demand, supply, rice, simulation.
Penelitian Pengembangan Pusat-Pusat Pertumbuhan Ekonomi di Kabupaten Lamandau
Sugiyanto dan Sukesi
Fakultas Ekonomi Universitas Dr. Soetomo Surabaya
Abstract: This research aims to construct the econometric model the performance of global and domestic rice market. Performance of domestic rice market constructed by doing a prediction function of demand, supply and price, and its response to variable competitors commodity-economic variables, substitution and complementary. Global rice market was built through econometric modeling of the world market by enter 5 exporters and importers of world rice. Analysis of parameter estimation and historical simulation performed using the SAS program package version 8.2. The research uses data Time Series with a span of time between the years 1979 to 2008. Result analysis of the performance data through econometric models of domestic and global rice market to obtain some conclusions: (1) Indonesia’s rice economy is affected by changes in world rice prices, (2) 5% increase in imports of rice on the world’s biggest importer of State in this case Mexico increased the price domestically by 0689% and reduce rice imports in Indonesia amounted to 0158%, and (3) 5% increase in exports of major exporters of rice in the State of the world in this regard India influential lower domestic rice price by 0009% and increase imports of rice in Indonesia amounted to 1453%.
Key works: Global rice market, demand, supply, rice, simulation.
Analisa Marketing Mix-7P (Produk, Price, Promotion, Place, Partisipant, Process, dan Physical Evidence) terhadap Keputusan Pembelian Produk Klinik Kecantikan Teta di Surabaya
Hendri Sukotjo dan Sumanto Radix A.
Program Pascasarjana Universitas 17 Agustus 1945 Surabaya
Abstract: The study, titled “An Analysis of Marketing Mix-7P (Product, Price, Promotion, Place, Partisipant, Process and Physical Evidence) The Beauty Clinic Products Buying Decision Teta in Surabaya” was designed to determine the effect of P-7 marketing mix of consumer decisions in Beauty Clinic Teta shop in Surabaya with testing hypotheses simultaneously (simultaneously) and partial (separate). This study takes an object of research on consumers / customers of Teta Beauty Clinic in Surabaya with a sample of 115 respondents with data collection through questionnaire instrument. The findings of this research is expected to be a platform for companies to increase product quality and quality of services provided to its customers.
Key works: Marketing mix-7P, shopping decisions.
Analisis Pengaruh Faktor Kemampuan Dosen, Motivasi Belajar Ekstrinsik dan Intrinsik Mahasiswa, Serta Lingkungan Belajar Terhadap Semangat Belajar Mahasiswa Di Departemen Matakuliah Umum Universitas Kristen Petra
Roy Setiawan
Facultas Ekonomi, Program Manajemen Bisnis, Universitas Kristen Petra Surabaya
Abstract: A research has been conducted to determine the influence of lectures ability in the class, students extrinsic and intrinsic motivation, and study environment toward the study enthusiasm of student in General Courses Department of Petra Christian University Surabaya. The method for analysis used is multiple linier regression analysis. The result of this research shows that the factors of ability in the class, students extrinsic and intrinsic motivation, and study environment has significant effect simultaneously toward the study enthusiasm of student in General Courses Department of Petra Christian University Surabaya on odd semester 2006/2007. The result does also prove that the factors of ability in the class, students extrinsic and intrinsic motivation, and study environment has significant effect partially toward the study enthusiasm of student in General Courses Department of Petra Christian University Surabaya. The dominant factor toward the study enthusiasm of student in General Courses Department of Petra Christian University Surabaya is students extrinsic motivation.
Key works: Lectures performance, students extrinsic and intrinsic motivation, study environment, Study enthusiasm.